A strategic and results-oriented CMO, Marketing & PR specialist
with 8 years of experience building and implementing data-driven
strategies for premium and luxury brands. Expertise in elevating brand perception through integrated campaigns, influencer partnerships, and high-impact events, consistently delivering on KPI's and driving growth.
I strive to improve people's quality of life and deliver the main human values through the brand storytelling and aesthetic intelligence.
with 8 years of experience building and implementing data-driven
strategies for premium and luxury brands. Expertise in elevating brand perception through integrated campaigns, influencer partnerships, and high-impact events, consistently delivering on KPI's and driving growth.
I strive to improve people's quality of life and deliver the main human values through the brand storytelling and aesthetic intelligence.
VASILISA BOGDANOVA
THE CASES
SCROLL SLIDES TO THE RIGHT
PR
PLANNING
ACCOUNT MANAGEMENT
INFLUENCE MARKETING
PLANNING
ACCOUNT MANAGEMENT
INFLUENCE MARKETING
PR CONSULTANCY & COMMS AGENCY
PRCO Group is a consultancy-first communications agency advising luxury brands in real estate, hospitality and lifestyle.
With 40 years’ experience and wholly-owned offices worldwide, PRCO offers brand positioning, global PR, market entry, multi-market campaigns and stakeholder communications — all aligned to help brands grow, protect reputation and connect with global luxury audiences.
With 40 years’ experience and wholly-owned offices worldwide, PRCO offers brand positioning, global PR, market entry, multi-market campaigns and stakeholder communications — all aligned to help brands grow, protect reputation and connect with global luxury audiences.
Served as an Account Manager, curating the executive team, supporting healthy connections with clients and partners. Secured 20+ monthly publications in the top-tier media outlets, collaborated with influencers and celebrity. Did PR planning and monthly reporting.
PR
SMM
EVENTS
MARKETING
INFLUENCE MARKETING
PRODUCTION
SMM
EVENTS
MARKETING
INFLUENCE MARKETING
PRODUCTION
LUXURY GROUP
Contributed to the execution of Bosco Fashion Weeks FW’24, SS’25 events; Managed advertising budget over $300k; Executed 4 digital campaigns with influencers, driving over 400k social media engagement; Produced big screen jewelry campaign from idea to the final broadcasting on the shopping center’s facade on the one of the main avenues in Moscow; Maintained healthy connections with influencers, celebrities and partners; Participated in corporate and commercial events; Led social media accounts of BoscoVesna shopping center; Curated content team.
BOSCO DI CILIEGI group of companies presents more than 100 boutiques of fashion clothes and luxury accessories in Russia, such as Alberta Ferretti, Emporio Armani, E.Scervino, ETRO, Hugo Boss, Jean Paul Gaultier, Jil Sander, Kenzo, Marina Rinaldi, Max Mara, Moschino, Paul Smith; shoe boutiques A.Guardiani, Casadei, F.Rossetti, Pollini; watch and jewelry boutiques Blancpain, Jaquet Droz, Pomellato, Crivelli etc.
BOSCO DI CILIEGI Company is the principal shareholder of GUM at the Red Square in Moscow since 2005.
BOSCO DI CILIEGI Company is the principal shareholder of GUM at the Red Square in Moscow since 2005.
PR
EVENTS
MARKETING
INFLUENCER MARKETING
EVENTS
MARKETING
INFLUENCER MARKETING
NEW VISION
AESTHETIC CLINIC
19.04.2024 NV clinic celebrated its’ first birthday. Our VIPs and influence friends came to greet us. It started with chocolate invitations in a ball form and were delivered by gentlemen.
Our Birthday was amazing: red carpet welcoming, cocktail show, DJ-set by Eldar Khakimov, cosmo-game for the best knowledge of the treatments, giveaway and so many hugs and smiles
Our Birthday was amazing: red carpet welcoming, cocktail show, DJ-set by Eldar Khakimov, cosmo-game for the best knowledge of the treatments, giveaway and so many hugs and smiles
NEW VISION is a premium aesthetic clinic with a full range of service located in Moscow. NV's philosophy is based on beauty and health, that resonates with me.
I contributed to the development of the clinic, making a strong reputation in the market among premium beauty places in Moscow, increasing social media audience and a revenue by 30% and creating a strong brand community
I contributed to the development of the clinic, making a strong reputation in the market among premium beauty places in Moscow, increasing social media audience and a revenue by 30% and creating a strong brand community
PR
INFLUENCE MARKETING
MARKETING
ARCHIPÉLAGO the furniture brand: built and implemented PR strategy; secured 10+ monthly publications in top media outlets; organically raised Instagram account by 2k followers in 3 months; launched the new collection in the collaboration with object designer (special shooting styling&production, event management, press coverage, etc.); produced and coordinated sales; PR and corporate company’s events, secured brand’s presence at the profile exhibitions; collaborated with art galleries, hoteliers, influencers, interior designers and brands.
INFLUENCE MARKETING
MARKETING
ARCHIPÉLAGO the furniture brand: built and implemented PR strategy; secured 10+ monthly publications in top media outlets; organically raised Instagram account by 2k followers in 3 months; launched the new collection in the collaboration with object designer (special shooting styling&production, event management, press coverage, etc.); produced and coordinated sales; PR and corporate company’s events, secured brand’s presence at the profile exhibitions; collaborated with art galleries, hoteliers, influencers, interior designers and brands.
A-HOUSE the club space & eductational platform: I participated in the organisation of the special event; helped to attract important partners
PR
FOUNDER'S PERSONAL BRAND
HR BRAND
ARCH(E)TYPE is an interdisciplinary architectural bureau founded by architect Daria Belyakova, that is specialised in architecture, interior design, object and graphic design. Daria also founded the furniture brand ARCHIPÉLAGO, the jewelry brand JOSER and the club space and educational platform A-HOUSE. All projects are curated by ARCH(E)TYPE. I was fortunate to work with all of the brands of the bureau.
FOUNDER'S PERSONAL BRAND
HR BRAND
ARCH(E)TYPE is an interdisciplinary architectural bureau founded by architect Daria Belyakova, that is specialised in architecture, interior design, object and graphic design. Daria also founded the furniture brand ARCHIPÉLAGO, the jewelry brand JOSER and the club space and educational platform A-HOUSE. All projects are curated by ARCH(E)TYPE. I was fortunate to work with all of the brands of the bureau.
ARCHIPÉLAGO
PR
EVENTS
PARTNERSHIPS
EVENTS
PARTNERSHIPS
A-HOUSE
CLUB SPACE & EDUCATIONAL PLATFORM
DESIGN FURNITURE BRAND
ARCH(E)TYPE
ARCHITECTURE & DESIGN PRACTISE
PR
EVENTS
MARKETING
INFLUENCER MARKETING
EVENTS
MARKETING
INFLUENCER MARKETING
SEM
AESTHETIC CLINIC
Barbie Night | SEM clinic x Blondie restaurant
Summer 2023 was all about Barbie core. And SEM aesthetic clinic couldn’t miss the trend. So we launched a special Barbie beauty menu which included cosmetology treatments that allows to achieve a doll-like matt skin. Exactly those treatments were recommended to the actors as well.
On the August the 3rd SEM aesthetic clinic brought together influencers for the closed Barbie movie screening with Blondie restaurant. Pink dress code, a full-length doll box presswall, teddy makeup bags filled with beauty products and lots of Rosé glasses were the features of the night.
Summer 2023 was all about Barbie core. And SEM aesthetic clinic couldn’t miss the trend. So we launched a special Barbie beauty menu which included cosmetology treatments that allows to achieve a doll-like matt skin. Exactly those treatments were recommended to the actors as well.
On the August the 3rd SEM aesthetic clinic brought together influencers for the closed Barbie movie screening with Blondie restaurant. Pink dress code, a full-length doll box presswall, teddy makeup bags filled with beauty products and lots of Rosé glasses were the features of the night.
I supplied SEM aesthetic clinic with PR 360° service.
However besides the media campaigns, the local PR strategy worked brilliantly.
Because of the location of the clinic – in the business and premium residential area in the south-west of Moscow, – we focused genuinely on the conversion of residents into clients of the clinic. This way we regularly held charity events with advertising and attracted lots of attention. E.g. we treated residents to ice cream from a branded van, organised open-door film screenings and parties in the clinic space.
It was the first time in my experience when we had 100% conversion and SEM aesthetic even opened the second beauty space in the same area.
However besides the media campaigns, the local PR strategy worked brilliantly.
Because of the location of the clinic – in the business and premium residential area in the south-west of Moscow, – we focused genuinely on the conversion of residents into clients of the clinic. This way we regularly held charity events with advertising and attracted lots of attention. E.g. we treated residents to ice cream from a branded van, organised open-door film screenings and parties in the clinic space.
It was the first time in my experience when we had 100% conversion and SEM aesthetic even opened the second beauty space in the same area.
PR
EVENTS
MARKETING
INFLUENCER MARKETING
EVENTS
MARKETING
INFLUENCER MARKETING
DARLING NEVERMIND
'MORNING PRACTICE' EVENT 29.09.22
DARLING x Belle You collaboration
DARLING x Belle You collaboration
PR
EVENTS
MARKETING
INFLUENCER MARKETING
EVENTS
MARKETING
INFLUENCER MARKETING
BLONDIE & SISI
RESTAURANT & DANCING BAR
Blondie restaurant – is a unique place in the heart of Moscow. The restaurant also has a dancing bar on the zero floor called SISI. The project was created by restaurateur Anton Pinsky in collaboration with gastro bloggers @Instafooodpassion, Lyubov Lazareva and Polina Nadtochiy.
My job included regular coverage of the restaurant's news in the media, collaboration with bloggers, organisation of events and collaborations with partners
My job included regular coverage of the restaurant's news in the media, collaboration with bloggers, organisation of events and collaborations with partners
PR
EVENTS
PRODUCTION
MARKETING
COLLABORATIONS
INFLUENCER MARKETING
EVENTS
PRODUCTION
MARKETING
COLLABORATIONS
INFLUENCER MARKETING
ПЛЮЩ
IVY PARTY | Spring 2022
Together with the creative team we threw a party in the 50's style like a Ivy League students. Here is the trailer of the party. Fun fact – we didn't hire actors, the workers of the salon – hair stylists, makeup artists played even better than professionals.
Together with the creative team we threw a party in the 50's style like a Ivy League students. Here is the trailer of the party. Fun fact – we didn't hire actors, the workers of the salon – hair stylists, makeup artists played even better than professionals.
Плющ х Pheromone Women collaboration |
Spring 2023
I connected Плющ – premium beauty salon in Moscow, with Pheromone Women – a space for meditation, self and feminine energy discovery, which ended up into very beautifual and fruitful PR project for both of the businesses.
Collaboration got inspired by the evergreen plant ivy – which is the beauty salon is actually named after (“плющ” means “ivy” in russian). In the art of ancient cultures, ivy represented fertility and eternal youth. Legend says that young women were given a sprig of ivy as a symbol of beauty and fertility. Our mission was to show the close interconnection between outer beauty and inner health.
Spring 2023
I connected Плющ – premium beauty salon in Moscow, with Pheromone Women – a space for meditation, self and feminine energy discovery, which ended up into very beautifual and fruitful PR project for both of the businesses.
Collaboration got inspired by the evergreen plant ivy – which is the beauty salon is actually named after (“плющ” means “ivy” in russian). In the art of ancient cultures, ivy represented fertility and eternal youth. Legend says that young women were given a sprig of ivy as a symbol of beauty and fertility. Our mission was to show the close interconnection between outer beauty and inner health.
We launched special Gong meditation at Pheromone Women and Body Ritual massage complex at Плющ salon. These practices are supposed to make you feel renewal and peace.
The launch took place in the form of group meditation, where we gathered our friends influencers and VIP clients. Each guest was presented with special kimono, natural ivy bracelet and certificate to the salon.
The launch took place in the form of group meditation, where we gathered our friends influencers and VIP clients. Each guest was presented with special kimono, natural ivy bracelet and certificate to the salon.
Плющ х The Rink Fitness collaboration | June 2023
Together with the team from Ivy beauty salon, I teamed up with the multifunctional sports cluster The Rink Fitness to spread the word about the close relationship between beauty and health and motivate audiences to be physically active.
We launched a series of sports events that took place in the green zone of The Rink Fitness, located on the territory of the Skolkovo Innovation Center in Moscow.
The first event took the form of a functional training session, which ended with an outdoor picnic where we gathered Influencers and VIP clients of the salon. Each guest received a sports kit with the branded attributes of the collaboration.
Together with the team from Ivy beauty salon, I teamed up with the multifunctional sports cluster The Rink Fitness to spread the word about the close relationship between beauty and health and motivate audiences to be physically active.
We launched a series of sports events that took place in the green zone of The Rink Fitness, located on the territory of the Skolkovo Innovation Center in Moscow.
The first event took the form of a functional training session, which ended with an outdoor picnic where we gathered Influencers and VIP clients of the salon. Each guest received a sports kit with the branded attributes of the collaboration.
I was responsible for the idea implementation, search for the partners and communication with them. I made sure the gift sets were filled and delivered to the guests. My responsibility zone also included compiling the guest list and mailing, preparing and submitting the press release to the media, and coordinating the event itself.
Плющ х The Rink Fitness collaboration | August 2023
The second event of the Плющ (Ivy beauty salon) x The Rink Fitness collaboration took the form of a paddle tennis tournament.
The event concept was chosen for a reason. Ivy beauty salon, like the prestigious association of the best universities "Ivy League", is characterized by its professionalism in the field of beauty. So we put Old Money aesthetics into the core of the project and event.
The second event of the Плющ (Ivy beauty salon) x The Rink Fitness collaboration took the form of a paddle tennis tournament.
The event concept was chosen for a reason. Ivy beauty salon, like the prestigious association of the best universities "Ivy League", is characterized by its professionalism in the field of beauty. So we put Old Money aesthetics into the core of the project and event.
Each guest received a sports kit with the branded attributes of the collaboration, such as tennis polo, skirt and golfers, tennis ball, ticket to the Ivy beauty salon, and a special newspaper where each guest could have found themselves among the “Ivy League” players.
Our partners haircare brand R+Co Blue were responsible for hairsltyles, and the skincare brand Erborian made sure our skin was UV protected thoughout the game.
Our partners haircare brand R+Co Blue were responsible for hairsltyles, and the skincare brand Erborian made sure our skin was UV protected thoughout the game.
PR
EVENTS
MARKETING
INFLUENCER MARKETING
EVENTS
MARKETING
INFLUENCER MARKETING
COFFEE & WINE BAR
kiosk 1936 x The Blueprint collaboration | January 2023
kiosk 1936 x TOO SERIOUS collaboration |
November 2022
I connected kiosk 1936 Coffee & Wine Bar with the authors of the famous Telegram channel "Серьезный Подход" @tooserious aka influencers Kate Laskova @katelakova and Emilia Aloyan @emialoyan to tell the audience about our hedonistic love to Europe.
Together with the girls we created special menu and the and guides along the local projects in Moscow that can mentally transport you to Berlin, Rome, Paris and London.
The project launched in the form of warm brunch where we gathered the main influencers, entrepreneurs and creative heroes of Moscow.
November 2022
I connected kiosk 1936 Coffee & Wine Bar with the authors of the famous Telegram channel "Серьезный Подход" @tooserious aka influencers Kate Laskova @katelakova and Emilia Aloyan @emialoyan to tell the audience about our hedonistic love to Europe.
Together with the girls we created special menu and the and guides along the local projects in Moscow that can mentally transport you to Berlin, Rome, Paris and London.
The project launched in the form of warm brunch where we gathered the main influencers, entrepreneurs and creative heroes of Moscow.
kiosk 1936 x ДРАМКРУЖОК collaboration |
October 2022
Collaboration of kiosk 1936 Coffee & Wine Bar with ДРАМКРУЖОК @dramkrug aka influencers Polina Podpletennya @pollyhey and Danya Dubovskaia @cosmicheskoe is dedicated to "autumn kisses after the hot summer". Together with influencers duo we launched special menu, wine card and the kisses merch
October 2022
Collaboration of kiosk 1936 Coffee & Wine Bar with ДРАМКРУЖОК @dramkrug aka influencers Polina Podpletennya @pollyhey and Danya Dubovskaia @cosmicheskoe is dedicated to "autumn kisses after the hot summer". Together with influencers duo we launched special menu, wine card and the kisses merch
Each year, contemporary writers prepare Christmas stories for The Blueprint, an independent publication about fashion, beauty and contemporary culture in Russia.
In 2023 The Blueprint new literary collaboration took physical form!
Together with kiosk 1936 Coffee and Wine Bar, we developed a seasonal menu based on The Blueprint literary collaboration with contemporary writers. The menu included eight dishes – one for each story that mentions food or drink in some way.
I supervised every step of the project% from the concept development to the idea implementation; food tasting; press coverage; influencers awareness and digital marketing campaigns. Thus, we managed to increase the attendance of the bar during the Christmas holidays and give our guests a unique multi-sensory experience. A real win-win project!
In 2023 The Blueprint new literary collaboration took physical form!
Together with kiosk 1936 Coffee and Wine Bar, we developed a seasonal menu based on The Blueprint literary collaboration with contemporary writers. The menu included eight dishes – one for each story that mentions food or drink in some way.
I supervised every step of the project% from the concept development to the idea implementation; food tasting; press coverage; influencers awareness and digital marketing campaigns. Thus, we managed to increase the attendance of the bar during the Christmas holidays and give our guests a unique multi-sensory experience. A real win-win project!
Suntan №1 studio BRONZEGLOW collaborated with SISI bar to launch the GOLDEN HOUR project.
Homonymous tone of the instant suntan in BRONZEGLOW is the studio’s bestseller, cause it has natural sun kissed tone and the glow as well. Every Moscow It Girl wears it for a party night. Whereas SISI bar is famous for it’s loud parties and delicious bar menu.
So we launched the special golden cocktail and celebrated it at GOLDEN HOUR party night. When ordering the special cocktail, each guest received a discount in BRONZEGLOW, as well as self-tan by James read – the official collaboration’s partner
Homonymous tone of the instant suntan in BRONZEGLOW is the studio’s bestseller, cause it has natural sun kissed tone and the glow as well. Every Moscow It Girl wears it for a party night. Whereas SISI bar is famous for it’s loud parties and delicious bar menu.
So we launched the special golden cocktail and celebrated it at GOLDEN HOUR party night. When ordering the special cocktail, each guest received a discount in BRONZEGLOW, as well as self-tan by James read – the official collaboration’s partner
BRONZEGLOW x SISI | GOLDEN HOUR 22.04.2023
PR
EVENTS
MARKETING
INFLUERCER MARKETING
EVENTS
MARKETING
INFLUERCER MARKETING
RESTAURANT & LOUNGE BAR
Matés x Sculpt x Vitamin L | 08.03.2024
The first Matés restaurant was opened in the deluxe residential complex "Garden Quarters", located in Khamovniki, the greenest district in Moscow. The Sculpt Pilates studio is located next door.
On the occasion of International Women's Day Matés restaurant collaborated with Sculpt pilates studio and Vitamin L wellness-brand, launching Mushroom special menu.
The founder of Vitamin L - nutriciologist and ex-volleyball player Julia Bordovskikh - together with Matés chef developed special breakfast menu, based on the main ingredient – adaptogenic mushrooms Vitamin L. The menu included: pancakes "Stress Less" with spinach, chickpeas and a Lion's mane, protein omelette "Balance" with a mixture of 5 Magic L-Shrooms, LoveShroom Latte and Cacao 2.0. When ordering items from the special menu, guests received a Vitamin L sachet and a ticket to a training session at Sculpt studio.
Influencers were the first tasters of the special menu. Before breakfast, they were treated to a Pilates workout, gifts and a lecture on nutrition.
The first Matés restaurant was opened in the deluxe residential complex "Garden Quarters", located in Khamovniki, the greenest district in Moscow. The Sculpt Pilates studio is located next door.
On the occasion of International Women's Day Matés restaurant collaborated with Sculpt pilates studio and Vitamin L wellness-brand, launching Mushroom special menu.
The founder of Vitamin L - nutriciologist and ex-volleyball player Julia Bordovskikh - together with Matés chef developed special breakfast menu, based on the main ingredient – adaptogenic mushrooms Vitamin L. The menu included: pancakes "Stress Less" with spinach, chickpeas and a Lion's mane, protein omelette "Balance" with a mixture of 5 Magic L-Shrooms, LoveShroom Latte and Cacao 2.0. When ordering items from the special menu, guests received a Vitamin L sachet and a ticket to a training session at Sculpt studio.
Influencers were the first tasters of the special menu. Before breakfast, they were treated to a Pilates workout, gifts and a lecture on nutrition.
PR
SMM
BRAND PRODUCTS (LECTURES, COURSES, GUIDES)
PRODUCTION / VIDEO & PHOTOSHOOTS
INFLUENCERS MARKETING
SMM
BRAND PRODUCTS (LECTURES, COURSES, GUIDES)
PRODUCTION / VIDEO & PHOTOSHOOTS
INFLUENCERS MARKETING
PR
SMM
MARKETING / COLLABORATIONS
PRODUCTION / PHOTOSHOOTS
INFLUENCERS MARKETING
PACKAGING DESIGN
SMM
MARKETING / COLLABORATIONS
PRODUCTION / PHOTOSHOOTS
INFLUENCERS MARKETING
PACKAGING DESIGN
CREATIVE AGENCY + EDUCATIONAL PLATFORM
LONGEVITY WELLNESS BRAND
MARKET ANALYSYS
BRAND STORYTELLING
INSTAGRAM CREATIVE CONCEPT
BRAND STORYTELLING
INSTAGRAM CREATIVE CONCEPT
WELLNESS AND FITNESS CENTER
BRAND CONCEPT
INSTAGRAM CREATIVE CONCEPT
INSTAGRAM CREATIVE CONCEPT
HOME DECOR BRAND
BRAND STORYTELLING
FASHION BRAND
BRAND CONCEPT
PR
VEGAN CHOCOLATE BRAND
HYPER LAND
GLAMPING RESORT
YOUTUBE CHANNEL
OVERTURE OF BEAUTY
BEAUTY BRAND
BRAND CONCEPT
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